Content Ideas for a Charity Website: How to Engage Donors and Volunteers

March 21st, 2023

colourful graffiti portrait


The first impression of your charity website is crucial in engaging visitors and encouraging them to stay and explore. A well-designed website with meaningful and engaging content can make all the difference in inspiring visitors to join you in support of your cause.

Clearly, there is no one-size-fits-all approach to developing a website for your charity. At Red Ink, we use a bespoke approach to your organisation’s requirements and carefully work with you to tailor the web development to your needs and those of your intended audience. Here are a few outline ideas and suggestions for successful content that you might consider including.

Whether you run a non-profit organisation, a community centre, or a fundraising campaign, creating compelling content is essential to engage donors and volunteers. In this article, we’ll explore some simple ideas for your charity website that can help you connect with your audience and inspire them to take action.

Storytelling through Photos and Videos

The power of storytelling is undeniable, and it’s one of the most effective ways to convey your message and inspire action. Photos and videos that showcase the impact of your charity can be a compelling way to engage visitors. They can show the human face of your organisation and the lives that you’ve touched. For instance, you can feature testimonials from people who’ve benefited from your charity or volunteers who’ve contributed their time and skills. Be sure to use high-quality, emotionally resonant images that convey your mission and values.

Blogging and Sharing Updates

Blogging is a great way to keep your audience informed about the latest news and developments related to your charity. You can share updates about your projects, events, and success stories. It’s also an opportunity to provide educational content related to your cause, such as the impact of poverty, the importance of education, or the benefits of volunteering. By sharing your insights and knowledge, you can position yourself as an authority in your field and attract more visitors to your site.

The blog Red Ink set up for the Carers Centre Tower Hamlets and run by them in-house, has grown to be the section of the site with the most traffic.

Interactive Content and Quizzes

Interactive content can be a fun and engaging way to involve your audience and promote your charity. For instance, you can create quizzes related to your cause or offer interactive tools that help visitors understand the impact of their donations. You can also create social media challenges that encourage people to share your content or donate to your charity. For the Young Asylum Guide, we were asked to work with the young people to develop illustrations and to build an animated site that would help engage that age group. By making your content interactive and shareable, you can increase your reach and visibility.

Success Stories and Case Studies

Sharing success stories and case studies is an effective way to demonstrate the impact of your charity and build credibility with your audience. You can highlight the challenges you’ve faced, the solutions you’ve implemented, and the results you’ve achieved. By showing tangible examples of the work you’ve done, you can inspire trust and confidence in your organisation. Be sure to use real examples that resonate with your audience and showcase the positive outcomes of your charity.

Calls to Action and Donation Pages

Finally, don’t forget to include calls to action (CTAs) throughout your site. CTAs are essential in encouraging visitors to take the next step, whether it’s donating, volunteering, or sharing your content. Be sure to place CTAs prominently on your website and make them easy to find and use. Also, create dedicated donation pages that are simple, secure, and optimized for mobile devices. By streamlining the donation process, you can make it easier for visitors to support your charity.


Creating compelling content for your website requires a thoughtful approach and a deep understanding of your audience’s needs and motivations. By using storytelling, interactive content, success stories, and calls to action, you can engage your visitors and inspire them to support your cause.

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